A Personification of Demos on a New Attic Document Relief by Kevin Glowacki

By Kevin Glowacki

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But for Southern California’s coastal chaparral ecosystems, the fire record shows “no statistically significant trends,” they said. Meanwhile, some researchers suspect that global warming may be intensifying drought conditions across Southern California. Others have said that continued high rates of greenhouse emissions may increase the frequency of Santa Ana winds in November and December. The wildfire story in Southern California is a telling one when it comes to reporting on the potential local impacts of a warming global climate.

19 COMMUNICATING ON CLIMATE CHANGE Reporters and editors participating in the workshops urged scientists to understand that these ground rules are far from universally understood and practiced. Even among journalists, they said, there are widely varying understandings and interpretations of how various professional rules work in practice. Those points just underscore the importance of a scientist’s confirming in advance any ground rules that may apply in dealing with an individual reporter. Many journalists take the approach that information and news should be unfettered, an idea many of them first encounter as part of their journalism studies and then hear throughout their journalism careers.

Standing. Always be careful to avoid implying 3 Show the impact of collective measures such an unfounded cause and effect relationship beas car-pooling and energy conservation. tween a specific storm event and climate change 3 Use visuals and graphics to appeal to specific generally. audiences, for instance those interested in fishing, hunting, travel, or culinary activities. 3 Report facts and findings and let interviewees 2. Master the Language and direct quotations deliver emotion. 3 Make the work more compelling by report- Humans try to make sense of the world through ing about humans rather than just facts and language.

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